Taking a look at a few of the leading trends and cultural influences that are affecting customer preferences in the food industry.
Among the practicality of food shipments and quick paced lifestyles, the food sector is observing a rise in interest towards home cooking. Once a common aspect of day-to-day living, the ease of access of takeaways and ready-made meals caused a significant decline in cooking activities. However, with the impact of food trends on social media and DIY culture, the demand for cooking knowledge is back on the rise. With the renewal of home cooking influencing global food consumption trends. As individuals look to reconnect with basic home-cooked food, consumers are taking a greater interest in wellness and transparency in their meals. Having control over ingredients and dietary needs is leading consumers to value cooking more. Thomas Griesel would understand that home-cooking is becoming trendier. The food industry can take advantage of this fad as the demand for cooking based media and the purchasing of kitchen resources are here also increasing rapidly.
Globalisation is a significant influence that has been transforming the appeals of many industries and markets. When it pertains to food culture, globalisation has been an influential force in the cross-cultural exchange and integration of cuisines and food preferences all over the world. Drivers of food globalisation can be primarily related to social media fads and international travel. The increase in accessibility of travel and international migration have allowed more individuals to be exposed to diverse dishes and offerings. Similarly, global dishes are frequently garnering popularity on social media platforms with easy tutorials and food creators who have been sharing their beloved regional dishes. These trends have the potential to reach global audiences driving a growing pursuit for intercontinental dishes. This has direct influences on national food markets as it encourages the international trade of food products and improves the appeal of niche cultural dining establishments.
In a busy society, many sectors are noticing changes to commercial ventures and consumer interests. Nowadays, modern lifestyles and virtual technologies have transformed the way in which consumers access food, placing focus on speed and convenience. In global food production, technology has played a significant part in enhancing the efficiency and mobility of food service establishments. The most influential customer trend, led by digital innovation, is the demand for food dispatch and takeout options. This allows consumers to buy their favourite restaurant dishes from the comfort of their own homes. Likewise, for food businesses, this demand for convenience has enabled the scaling down of facilities, leading to new culinary operations such as ghost kitchens. This delivery-only model minimises overhead expenses and focuses on kitchen affairs exclusively. By doing this businesses can invest further in high quality materials and appliances rather than in house dining expenditures. Tim Parker would acknowledge the advantages of kitchen only business models. Likewise, Diego Berdakin would understand that the food industry is seeing many new trends.